America 1919

Chapter 512: 191, Accidental Leak



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'The first advertising recruitment conference in American history is set to kick off on the 15th of this month, and ABC cordially invites major companies from across the United States to discuss all matters of cooperation...'--"Atlantic City Post"

Right after Donnie and the junior Rockefellers had concluded their first board meeting, the Atlantic City Post's afternoon edition published this piece of news and detailed ABC's process for the advertising recruitment event.

On December 15th, ABC will host its inaugural advertising recruitment conference at the Ritz Hotel in New York, where ABC will issue calls for advertising partnerships for its flagship programs.

There are five levels of advertising partners: C, B, A, S, and SS.

Among them, SS-level partners are the highest-level sponsors of a single program, also known as title sponsors. Taking Miss America as an example, when Donnie first arranged advertising partners for the Miss America program, there were only four levels, with S being the highest, represented by General Motors. At that time, Miss America was also known as General Motors Miss America.

The reason there are now five levels of partners is simple: another level means one more opportunity to make money.

For SS-level advertising partners, each flagship program only has one.

For S-level advertising partners, there are three spots.

For A-level advertising partners, there are five spots.

For B-level advertising partners, ten spots!

For C-level advertising partners, fifteen spots!

And there is no fixed capital investment required for each level of advertising partner. The keyword for this advertising auction is: the highest bid wins!

Additionally, ABC has established three all-around advertising partners, collectively known as SSS-level advertising partners, who will be involved comprehensively in ABC's entire broadcasting lineup.

This news spread through Wall Street that very afternoon.

"Donnie Block has finally started to counterattack!"

"This is the kind of counterattack Donnie Block should have, striking with the force of thunder."

"Right, I just remembered, Donnie Block had already implemented such a partnership model in the Miss America program. How much was Miss America's advertising revenue again?"

"No need to think about it, $950,000. I still remember it now. I couldn't believe at the time that the advertising revenue for Miss America could be so high!"

"Now as America's largest commercial radio broadcaster, wouldn't their advertising partnership recruitment be even more explosive?"

"I'm not sure, everybody is doubting ABC's IPO plan; if there really is a problem with ABC's IPO, it will certainly make many companies skeptical about ABC's influence!"

"I don't agree. The IPO is one thing, but at least as far as we can tell, ABC's operations haven't reached the point where they can't continue. Plus, don't forget, as advertising partners of ABC these past years, we've all made a pretty penny."

A single stone raises a thousand ripples.

At the moment, everyone began discussing the matter. Overall, there were two kinds of comments: the first was that ABC's advertising partnership conference would definitely be a success.

The second kind, due to the sniping of ABC's IPO plan, would make many advertisers start doubting ABC's influence.

However, regardless of the type of commentary, everyone agreed on one point – that Donnie Block had once again blazed a trail in the American media industry!

'Donnie Block is a man filled with magic; he always brings unexpected surprises to everyone. Before this, not a single newspaper, and not to mention a commercial radio broadcaster (which is a business model created by Donnie Block as well), had ever held a public advertising partnership recruitment conference. But Donnie came up with such a plan, a precedent that no one had ever conceived. So, what will the outcome of this recruitment be? Discover stories at My Virtual Library Empire

Will it be a successful failure, or a true triumph?

I believe until the 15th arrives, no one will know the outcome.'--"Wall Street Journal"

The following day, the "Wall Street Journal" also began reporting on the matter.

"Take a look at what the 'Wall Street Journal' has written about this report, gentlemen. Do you still think we can win on this matter?"

In the Vanderbilt hotel's suite, William Mellon slammed the "Wall Street Journal" on the table, looking unfavorably at junior Rockefeller, George Whitney, Owen Young, and Charles Merrill.

"Gentlemen, I've already told you, the commercial radio is not our home court; we just need to follow Donnie's lead. There was no need for us to do this. Now look, Donnie has only played his first card and has already turned the situation around. Who among you can tell me what to do now?"

Faced with William Mellon's interrogation, those present had varying expressions and some were silent.

Finally, it was George Whitney who spoke: "William, I admit Donnie's tactics are indeed very superb, but isn't this a good result? If ABC succeeds at its advertising tender this year, as shareholders of ABC, we naturally would benefit as well!"

"Is that what I'm talking about?"

William Mellon coldly said, "I am talking about the IPO. If it is successful, it will certainly raise ABC's stock price, and then, gentlemen, I'm afraid your careful plans might go awry!"

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