Chapter 5: 5
In the blink of an eye, the day of the official release of "Genshin Impact" arrived.
September 20, 12 noon.
All the employees in the studio stayed in the office, ordered takeout, and waited for the official launch of the game.
"We worked hard for a few months, and finally it's time to see the results."
"I dare to say that our game is definitely the best mobile game in the country right now, and it is definitely an epoch-making work!"
"But there is no official public beta, so it's hard to say."
Although everyone was confident in the game, John's strategy of offering it as a free-to-play game with its own website for distribution was completely different from the current market approach, which made everyone uneasy. They weren't sure about the outcome once the game went live.
At this time, John was also in the office, looking at everyone's expressions with a smile. "After a few days, you will see the charm of free games," he thought.
Ding!
It's twelve o'clock.
John looked at Alex Lee, the chief planner, and said, "The time has come. Let's officially open the game's official website download channel, and the game's PV will also be sent to various websites."
"Got it!"
While talking, everyone got busy. But when everything was done and everyone returned to their seats, they looked at the data in the computer's background, and their hearts sank.
Half an hour had passed, and the number of game downloads was only single digits, and the number of PV plays on major websites was less than 100.
Contrary to what everyone expected, the reception was colder than cold!
Alex Lee's whole face collapsed as he looked at John: "Boss, this, our data is too dismal."
He wanted to blame John's choice of release platform.
If they had known earlier, they should have published the game on the Orange Platform. Wasn't it uncomfortable to sell it on their own website?
The Orange Platform takes a commission.
The current market is like this. We are a small studio; why confront the market?
Not only Alex, but the employees were more or less complaining about John.
After more than three months of hard work, it seemed all in vain.
However, John showed a smile: "Don't look like this. We haven't done much promotion. The early stage data is normal. Let's come back tomorrow and see. For now, continue with your tasks."
"...Okay, boss."
"Our game is so good, why is this data!"
"It's cold, it's too cold!"
...
While Snowflake Games started the public beta of their game, Penguin Games also released their game, Desert Journey, on the largest mobile game platform in the country, the Orange Platform.
Unlike the bleak situation for Snowflake Games, Penguin's game had only been online for half an hour, and the download volume was as high as 500,000! This number was still rising, getting higher and higher!
In the office, the general person in charge of the game looked at the data report handed over by the employee: "500,000 in half an hour, well, this data is still a bit low, but it is similar to what was expected, and the first day's results should have a chance to break the 10 million mark."
There was a bit of dissatisfaction in his words, but his expression was full of pride. This was the first time that Penguin Games had developed for the mobile game market, and it was an important step for the company's future strategic development. This result clearly exceeded their expectations.
"By the way, isn't there a game made by a small studio that's similar to ours?"
The general manager asked casually, "They are also our potential opponents. How are their results?"
Hearing this, the next employee's tone was full of sarcasm: "They built their own platform to release the game, and the release date turned out to be today. The first day's data is estimated to be countable on both hands."
"Build your own platform?"
"Haha."
The person in charge said with a smile: "It's really ignorant and fearless. Even we at Penguin have to contact platforms to launch games, and they made their own platform. Although it's just a small step, it's a big step for many players. Individuals willing to go to other people's official websites to play games are few and far between."
"Okay, we don't need to put too much effort into such a small company that doesn't even understand the rules of the market, and we don't need to care about them."
Having been in the game industry for many years, they had seen too many young companies entering the industry. The final result was undoubtedly self-defeating, and this game called Snowflake would not be an exception. They were initially considered potential opponents, but now, Penguin Games had completely ignored them. They didn't even understand the rules of the market and didn't deserve to be an opponent.
In the next few hours, the data for Desert Journey continued to rise. Big companies, just because of their names, attracted countless players to download.
Half a million...one million....two million...
Each additional download was like a clarion call for Penguin Games to conquer the entire mobile game market.
Contrary to Genshin Impact. Within a few hours, the downloads barely broke ten.
...
Eight p.m.
On the Shark Platform, in a live broadcast room called Dumplings.
Kelly Johnson started the live broadcast on time. As soon as the broadcast began, hundreds of thousands of viewers poured into the live broadcast room, and the number was astonishing.
"A minute late! Apologize!!"
"Apologize!!"
"Apologize!!"
As soon as the screen opened, countless comments flooded in.
Kelly didn't show her face, and her voice sounded: "Brothers, I'm late today for a reason. I was doing voice work for a game."
"Liar!"
"You used that excuse last week!"
"I don't believe you're dubbing every day!"
"Right!"
"An excuse you can use for a month!"
The comments dismantled her excuse mercilessly, and Kelly, behind the screen, couldn't help but show a touch of embarrassment on her face.
Does this excuse really work so many times?
"Cough cough!"
"Okay, ignore this detail, brothers, the game I dubbed before was officially in beta today. This is the first step in my dubbing career. It's a career milestone. Today, let's play this game for two hours."
Kelly said, "By the way, brothers, I want to tell you this in particular: this game is a free game. It's completely different from the flashy goods sold by point cards and buyouts on the market. It's genuinely free to play!"
Hearing Kelly's words, the audience collectively expressed their disbelief.
"Free game?"
"Does this kind of game really exist these days? How is it possible?"
"That is, the game company has worked hard for several months, and the game is free for people to play. How do they make money?"
"Unless it's an extremely low-quality little game, that's another story."
"If it's that kind of game, I can only say, Kelly, you don't want any face for just bad money!"
"+1"
"+1"
"+1"
For the so-called free games Kelly mentioned, the audience all expressed doubts.
Free games? Which foolish game company is doing charity?