The Rich Second-Generation Villain With No Morals

Chapter 65: Worrying About Staying a Rich Second Generation:

Hearing her son’s insights, Fang Yuanyuan’s beautiful eyes lit up.

She doted on her son, yes, but she also knew exactly what kind of person he was.

With a hint of expectation, she asked, “Lin’er, what you’re saying makes sense, and your father and I are aware of these challenges. But both of us come from a biological research background. Aside from pig farming, what else can we do? We can’t just pour money into another industry blindly, can we?”

Qi Lin chuckled. “Pigs aren’t the only thing you can farm.”

Fang Yuanyuan was slightly taken aback. “But pig farming is the most convenient and profitable type of livestock farming. Seafood farming is limited to coastal areas, and we’re in Central China. As for cattle farming, most of it goes into dairy products, and the market is already dominated by brands like Bright Dairy, Yili, and Mengniu. The remaining livestock industries are too small to sustain our family business.”

She analyzed the current state of the livestock industry for Qi Lin.

Qi Lin didn’t keep them in suspense any longer and smiled. “People are getting tired of eating pork. A delicacy introduced from Hawaii to Japan and then brought into China is about to become a mainstream dish, creating an industry worth hundreds of billions.”

Qi Feng was intrigued. “You brat, stop teasing us and tell us—what is this food you’re talking about?”

Qi Lin grinned. “Crawfish. They look quite similar to our local crayfish.”

“But these Hawaiian crawfish are scavengers. They require minimal water quality and are easy to raise. In just three to four months, they grow from hatchlings to fully matured crawfish.”

Fang Yuanyuan frowned. “I’ve heard of those. They’re big, but I’ve also heard they don’t have much meat and aren’t very tasty. Do you really think people would eat them? And I don’t see how they could become a billion-dollar industry.”

“Any ingredient can be turned into a delicious dish—it all depends on how you cook it. In our Chu Province, as well as neighboring Xiang Province and many other inland regions, people love late-night snacks. If we can introduce crawfish to the night market and become the first company dedicated to farming them, we’ll have a monopoly over the entire industry.”

In his previous life, Qi Lin had been a food enthusiast—not only enjoying gourmet dishes but also cooking them himself.

The three major cooking styles of crawfish—braised, garlic butter, and steamed with dipping sauces—were all second nature to him.

In his past life, his parents’ company went bankrupt due to an outbreak of African swine fever, ultimately leading them to take their own lives.

This time, Qi Lin would never let that happen.

That was why he wanted his parents to transition into the crawfish farming industry.

“Even if what you’re saying is true, the problem is that no one in China is eating crawfish right now. There’s no market for it. Even if we start farming them now, who would buy them once they mature?”

Qi Feng pointed out the most crucial issue.

Qi Lin had already thought this through.

Twenty years later, creating a food brand would be incredibly simple—just three steps.

Take Xu Zhong’s pastry brand as an example.

First, the owner paid a thousand food influencers with tens of thousands of followers on Douyin to review the pastry.

Then, he hired dozens of influencers with over a million followers to promote it.

Finally, he brought in top-tier influencers like Xinba, Li Jiaqi, and Wei Ya to endorse the brand.

Within months, the pastry brand became a nationwide sensation.

Although Douyin didn’t exist yet, replicating this strategy wasn’t difficult.

“First, we advertise on local TV stations, promoting the deliciousness of crawfish with the tagline: ‘Did you take your girlfriend out for crawfish today?’ Then, we expand to city, provincial, and even national television, repeating the same slogan in every ad.”

“The easiest way to make money is by targeting women—just like the famous slogan ‘A diamond is forever, a diamond lasts forever.’”

“Are diamonds really that rare? Not at all. The mining companies have enough stock to sell for a billion years. They just control supply to create a false sense of scarcity…”

“Anyway, back to the point. Once more people start eating crawfish, we hold the first-ever Crawfish Food Festival in Jianghan City, with newspapers and media promoting it everywhere. We offer free samples to everyone who attends. With this kind of media bombardment, I refuse to believe crawfish won’t catch on.”

To prevent his parents from going bankrupt, Qi Lin had gone all out, laying out an entire marketing strategy.

By the time he finished, everyone at the table—except for Aunt Chen, who didn’t understand business—was staring at him in shock.

Fang Yuanyuan, Qi Feng, and even Qi Xueyao, who had always looked down on him, were dumbfounded.

They were all business-minded people. They could tell immediately that Qi Lin wasn’t just making things up.

Especially that tagline—”Did you take your girlfriend out for crawfish today?”

Even Fang Yuanyuan suddenly felt like dragging Qi Feng out to eat crawfish.

They had a gut feeling that if they followed Qi Lin’s plan, they might actually turn an unknown dish into a nationwide sensation.